On December 25 Hella Grip will unleash it’s first Homies edit titled “Hella Stoked & Hella Broke” on HellaGrip.co … In this clip you’ll get to see some riding from homies George Justiniano and Andrew Haag as well as some absolutely classic candid material from a fan of action sports. “Get ya’ll team together, we gonna hook it up.”
Hella Grip Homie Nick Donatelli was an instructor at the most recent Woodward West Scooter Camp and he’ll be there again in February for the next session. You can read a message from Nick below and also be sure to peep the video featuring homies Matt McKeen, Ralph McMoran, & Nick Donatelli with filming by Addison McNaughton from Woodward in 2011 before Hella Grip had ever been discussed or even thought of. Video also features riding from Tyler Bonner and a cameo from the “godfather” KC Corning!
“Woodward was pretty sick this year, especially since we were able to hit it up in November and not freeze to death. Deffinately a lot of good vibes, bangers and homies all around camp this time, pretty stokked to see what goes down in the February camp coming up! Gonna be hella sick!!”
Hella Grip Homie Tyler Wheeland says, “I’m so stoked man, I can’t believe it.” in an interview on ISB about his new signature “Nimbus Fork” from Tilt Scooters. There are only 250 available and they’re definitely going to sell out, so if you haven’t got one yet you better get on top of it. Hella Grip co-owner Addison McNaughton even bought one for himself because “you gotta support the homies, homie.” Tilt released this statement about the fork and Tyler’s video he released to accompany it: “Tyler’s been stoking hard on his signature fork, so he went out and filmed this part just for the release. The Nimbus Fork is available now in a limited run of 250. Get your cop on and enjoy.”
To celebrate the opening of the website and online store today we are releasing the first official Hella Grip ad by our staff photographer Morgan Foster. It features rider/owner Addison McNaughton blasting a fatty while rocking “The Bachelor” tank-top. Peep below the ad for a message from Addison regarding the launch of Hella Grip.
The Legacy of Hella Grip
Four score and seven years ago…
But seriously folks, I’m sure almost everyone reading this can agree there’s nothing better than chillin’ and shreddin’ all day (and watching sloth videos, of course). Lately, however, chillin’ and shreddin’ hasn’t been enough for me. I’ve always admired (for the most part) what scooter-related companies have been able to create and distribute to the product-hungry riders around this lovely ball of rock, water, and atmosphere that we all inhabit (for now). On top of that, I’ve always pondered how I could contribute to the shredding community if I were no longer able ride at a steady rate and work on videos. Hella Grip has since come into existence as a byproduct of this admiration and pondering; it just kinda detached itself from the ether and rode the thermals all the way to our tiny island oasis…
But seriously folks, having my own company has always been the plan since day 1. I thrive off creating and sharing things. I’ll come clean and confess that Hella Grip is not “my own” company though. It’s actually co-owned with two of my homies that I’ve known since day 1, 2B & BK. One has also been my filmer/editor since since day 2. The other has kept us both in check since the afternoon of day 3. We’ve all been involved in the scene since it was just a young lad in the crib.
We decided to begin work on a grip tape company around 2010. To put it simply, it just made sense at the time. It was the best way to get involved, using the resources that we had. Financially, we had(have) next to nothing compared to what other start-up companies must be spending to create bars, decks, and/or etc (I’m talking about checking-the-sofa-cushions-for-change poor). What we did have was a solid community of riders who we knew would be down for the cause as long as it was true to our nature. With Hella Grip, we have succeeded in creating a simple (but still hella difficult to produce) product that speaks to that nature. Our environment is one of chillin’ and shreddin’ amongst the natural landscape of cement and metal (and, more recently, dirt).
With today’s website launch, y’all can finally peruse our full first batch of product for sale. Y’all will also notice our list of Hella Grip Homies. We shy away from calling it a “team” because we’re not treating it like the usual “teams” that most of you are familiar with. Our homies are just that: homies. They’re dudes (maybe we’ll get a chick someday) who love to shred, and do it well. We’re not about the next “big trick” or hookin up the next “best rider.” It’s all a white noise to us. We’re solely about building a brand so we can share a lifestyle with other homies out there who just wanna chill and shred with us. Our plan is to let the brand grow naturally with the support and input of our official homies and the entire homie nation. We have more griptape products and apparel in the works, as well as other products that fit within the Hella Grip brand. All we need in order to keep things moving forward is the continued support of every rider out there who is down with our cause.
Stay slothy folks. And be sure to check out “Lincoln” in theaters nation-wide this Friday.
-Addison McNaughton (Co-Owner; self-appointed Official Homie…HA!)
The 2nd contest Hella Grip sponsored since forming was the most recent scooter comp at Epic Indoor Skatepark in Rocklin, California. The Over Show was on hand to capture the event and the video features appearances by Hella Grip Homies Big Ron, Ralph McMoran, Jake Sorensen, Andrew Haag, Eric Ostrom, & Addison McNaughton.